Guiding Principles

• Heighten the economic strength of LGBT owned, friendly and allied businesses.
• Offer a sophisticated business platform and professional growth tools.
• Elevate the regional LGBT business community influence.
• Grow the consumer market for LGBT goods and services.
• Increase corporate purchasing partnerships with LGBT, friendly and allied businesses.
• Advocate for small business innovation, supportive policies, and social entrepreneurial solutions.
• Increase the economic sustainability of existing LGBT, friendly and allied businesses.
• Help to attract new LGBT, friendly and allied businesses to choose New Jersey.