- Heighten the economic strength of LGBT owned, friendly and allied businesses.
- Offer a sophisticated business platform and professional growth tools.
- Elevate the regional LGBT business community influence.
- Grow the consumer market for LGBT goods and services.
- Increase corporate purchasing partnerships with LGBT, friendly and allied businesses.
- Advocate for small business innovation, supportive policies, and social entrepreneurial solutions.
- Increase the economic sustainability of existing LGBT, friendly and allied businesses.
- Help to attract new LGBT, friendly and allied businesses to choose New Jersey.